Lito Children's Wear began in 1973 as a children's special occasion apparel boutique based in Long
Beach, California. It was the brainchild of Tom and Jenny Lee, a young couple in pursuit of their
American dream. Soon after the store opened, the Lees discovered that there were very few suppliers
for this market segment and began designing and manufacturing their own line to sell in the store. Jenny
worked as designer/seamstress while Tom handled the business side.
In 1974, the Lees decided to close their Long Beach shop in order to focus exclusively on production and
wholesale. They decided to house their facility near the Los Angeles Fashion District for its pulse on the
most up-to-date fashion trends for the infant and toddler set as well as its proximity to the world's finest
As business grew, the Lees hired professionally trained designers and local skilled workers to handle
increased production. In the 90s, Tom and Jenny's two sons joined the family trade to provide additional
business acumen and technical support. With their help, Lito was able to expand its product lines and
implement effective marketing strategies to reach global customers.
Today, Lito is proud to carry three distinct lines that encompass the entire spectrum of the children's
special occasion apparel and accessories market.
- Swea Pea & Lilli boasts our extensive collection of girls' baptism, christening and communion
gowns. From keepsake heirloom pieces to contemporary silhouettes, there is a gown for every personal
style preference and church requirement.
- As the name suggests, Little Gents is our boys' line. Communion suits, ring bearer tuxedos,
Easter vest sets, formal separates, dress shoes, we have it. Little Gents is everything and anything your
little guy will need on his big day, in all his favorite colors.
- Look to the "Blossom" name any time the occasion calls for "dressed to the nines." This
specialty line curates dresses for all seasons and all occasions. From year-round favorites such as silky
Easter florals and elegant Christmas velvets to the latest trends in flower girl fashion, Blossom has the
dress that is going to make her feel "all dressed up."